Zanvettori Lurex and Freddie Mercury

To know a bit more about the fabulous Lurex fabric we use on our collections.

Lurex® is a worldwide registered trademark for metallic yarns, invented and introduced on the market since the forties by the Dow Badische Company.

Synonym of quality, the yarn is made from synthetic film, onto which a metallic aluminium, silver, or gold layer has been vaporised.

The “Disco” period, initiated with many disco bands from the USA, like Earth Wind and Fire for example, had also an impact of the popularization of fabrics made with Lurex® yarns on the music scene. A young pop star even started his career with the name of Larry Lurex before becoming the famous Queen singer, Freddie Mercury.

The success of Lurex® continued throughout the seventies and eighties: it was used for formal and casual  clothing, even though preferred mostly for ceremonial and evening wear.

Today, the top producers of knitwear and textiles world-wide exploit the versatile possibilities which Lurex continues to offer (Calvin Klein, Ralph Lauren, Donna Karan and Karl Lagerfeld). The glitter of gold and silver threads, even though in other forms, continues to be appreciated, sought-after in fashion, season after season, almost as if the story should never finish.

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